Identification & Characterization of Potential Future Clients of PT. XYZ Through Analysis of Toll Manufacturing Companies

Abstract

These past six months of internship experience provide an overview of the tasks and responsibilities as part of the Marketing department, whereas active participation in discussions and brainstorming sessions is essential to develop innovative ideas for proposing products that meet customer needs. As a member of the Marketing department, it is important to stay updated on current trends. In correlation with that, the growing demand for food and beverages in Indonesia has led to an increase in toll manufacturing services as they have the capability in outsourcing of other companies products that present a valuable opportunity to expand the client within this sector. The information was collected through direct and indirect visit towards the available market in Indonesia for data collection, then the data will be characterized according to their category and the group of non-client as well as potential clients of PT XYZ will be obtained through the analyzing process. Therefore,it is discovered that the category of Dairy is dominated by 28% of the tolled products, followed by snacks with 11.2%, and RTD with 10.4%. Furthermore, through this project, the data also resulted with 95 companies being identified as potential clients for PT XYZ.