Please use this identifier to cite or link to this item:
Title: The Impact of Social Media Marketing Factors on The Tourism Bus of Women Entrepreneurs in Bali, Indonesia
Authors: Sari, Anak Agung Ulan Tirta
Keywords: Social Media Marketing
Women Entrepreneurs
Tourism Business
Issue Date: 12-Jun-2023
Publisher: Indonesia International Institute for Life Sciences
Series/Report no.: BE 23-004;T202306039
Abstract: Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participation of women entrepreneurs who establish businesses based on personal experiences. Social media marketing can be utilized by these women entrepreneurs to boost business performance by raising product or service awareness, generating interest among the target market, and fostering consumer loyalty. This study adopts a quantitative research approach, employing non-probabilistic sampling through simple random sampling. The sample comprises tourism business owners located in Bali who have previously utilized social media marketing. The respondent of this study is 175 respondents. The collected data was analyzed with descriptive statistical analysis using IBM SPSS statistic version 25. The results indicate that content sharing has a significant influence on the sales performance of a tourism business. Besides that, the findings highlight the importance of implementing a strong customer relationship management approach. This approach focuses on building and maintaining positive relationships with customers, which can contribute to improved sales outcomes.
Appears in Collections:Bioentrepreneurship

Files in This Item:
File Description SizeFormat 
Abstract.pdfAbstract48.79 kBAdobe PDFView/Open
BE 23-004_Anak Agung Ulan Tirta Sari.pdf
  Restricted Access
Full Text1.86 MBAdobe PDFView/Open Request a copy
Chapter 1.pdfChapter 1129.33 kBAdobe PDFView/Open
Cover.pdfCover71.48 kBAdobe PDFView/Open
References.pdfReferences129.11 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.