The Influence of Eco-Friendly Beverage Product Packaging and Price Perception among Environmentally-Aware Customers Toward Customer Loyalty See

Analyzing the Influence of Perceived Usefulness, Cost Effectiveness, and Interactivity on Instagram Usage and Impact on Business Among Singkawang MSMEs See

The Influence of Brand Icon Ayam Roy on Purchase Intention and Brand Loyalty of Royco Consumers See

Analysing the Influence of Social Media Content on Street Food Purchase Intention in Greater Jakarta: The Mediating Role of Perceived Value See

The Role of Environmental Awareness Towards Generation Z’s Green Purchase Intention in Indonesia: Planned Behavior Theory See

The Effect of Green Supply Chain Management towards Organizational Sustainability Performance in Indonesia: Mediating Role of Operational Performance See

The Impact of Korean Idol Related’s Characteristics Towards Customers’ Purchase Intention in Indonesia: The Mediating Role of Idol as Human Brand Attachment See

The Effect of Green Human Resource Management and Corporate Social Responsibility on Sustainability Performance in Indonesia: The Mediation Role of Organizational Citizenship Behavior towards the Environment See

Strategic Bussiness Plan of Wynnergy Drink as Functional Beverage For ModernWellness See