Please use this identifier to cite or link to this item: http://repository.i3l.ac.id/jspui/handle/123456789/1051
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dc.contributor.authorTanto, Verlyn Angelica-
dc.date.accessioned2024-05-21T03:23:44Z-
dc.date.available2024-05-21T03:23:44Z-
dc.date.issued2024-01-31-
dc.identifier.urihttp://repository.i3l.ac.id/jspui/handle/123456789/1051-
dc.description.abstractIn today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital Marketing (PDM). PDM is a branch of digital marketing specifically used in the pharmaceutical industry. It involves the understanding of navigating the complex environment, balancing medical accuracy with compelling storytelling and reaching diverse stakeholders. In other words, PDM uses the potential of technology to bolster brand visibility, enhance brand awareness, stimulate engagement and drive conversions. Once accomplished, a brand is able to educate, build trust and nurture relationships with the target audiences (Neilpatel.com, 2022; Anthill.com, 2023). This paper aims to provide insights based on the intern’s work experiences in one of PT Kalbe Farma Tbk subsidiaries, Kalbe International Division. The core project of the internship is desk research on social media. Thus, the project is done to provide data that can allow Kalbe marketers to enhance the social media marketing on Kalbe’s OTC brands, especially on its social media presence. On the other hand, this report can be a secondary source of information for researchers to know more about the circumstances of digital marketing in the pharmaceutical industry.en_US
dc.language.isoenen_US
dc.publisherIndonesia International Institute for Life Sciencesen_US
dc.relation.ispartofseriesEP BE-001;EP24-034-
dc.subjectDesk market researchen_US
dc.subjectDigital marketingen_US
dc.subjectSocial mediaen_US
dc.subjectOTC Brandsen_US
dc.subjectDigital findingsen_US
dc.subjectContentsen_US
dc.titleThe Analysis of Social Media Presence of Antacid, Respiratory and Multivitamin Supplements Brands in Southeast Asian Countriesen_US
dc.typeThesisen_US
Appears in Collections:Bioentrepreneurship

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