Factors Influencing Millennial Purchase Behavior Toward Electric Vehicles (EVs) in DKI Jakarta See

Forecasting-Driven Inventory Allocation in Fashion Retail: A SARIMA and Holt–Winters Comparison for Salezone's Rest-Area Outlets See

Investigating the Effect of Green Attitude and Trust on Purchase Intention for Natural Beauty Products among Young Adults in Greater Jakarta: A Multidimensional Approach See

The Influence of Social Media Marketing on Consumer Booking Intention of The White Mansion Bogor See

The Usage of Marketing Theories to the Advertising Effectiveness of an E-commerce Based Advertising Agency in Jakarta See

Analyzing Blockchain-Based Traceability Adoption for Recycled Materials Supply Chains in Greater Jakarta Through the Technology-Organization-Environment (TOE) Framework See

Improving Brand Awareness Through Social Media Marketing: A Case Study of Illuminare Skincare Brand See

Natural Beauty Products, Green Attitude, Trust, Purchase Intention, PLS-SEM, SOR framework See

Qualitative Assessment of 4P-Marketing Mix : Launching Modified Resistance Band for Indonesian Martial Arts See