http://http://repository.i3l.ac.id:80/jspui/handle/123456789/85 Undergraduate Thesis on Faculty of Business 2026-01-08T11:12:04Z http://http://repository.i3l.ac.id:80/jspui/handle/123456789/1278 Title: The Role of Environmental Awareness Towards Generation Z’s Green Purchase Intention in Indonesia: Planned Behavior Theory Authors: Tanto, Verlyn Angelica Abstract: In recent years, the cosmetic industry in Indonesia has experienced a sustainable growth due to the emergence of both new local and established brands with strong reputations. Among all, Generation Z represents the predominant demographic shaping the trajectory of the beauty industry in Indonesia. However, the majority of conventional cosmetics have limited regard towards the environmental impact. To mitigate further impacts, concerted efforts are needed to enhance consumers’ interest in green cosmetics to protect the environment. As a result, the trend of using and seeking for natural cosmetics are in noticeable surge, but green cosmetics consumption remains relatively low. In this research, the researcher aims to find out the role of environmental awareness towards green cosmetics purchase intention (GCPI). Theory of Planned Behavior (TPB) is implemented as a conceptual framework to elucidate the purchasing intention for green cosmetics, followed by environmental awareness, willingness to pay, health consciousness and green marketing. The novelty of the analysis is mainly Generation Z consumers who buy and use cosmetics, living in the Greater Area of Jakarta (Jabodetabek). The data collection was done through an online questionnaire that was distributed to social media platforms. The research was conducted from May until June of 2024. With a quantitative method, the collected data will be calculated using SmartPLS 4 software and analyzed using statistical techniques based on variance through partial least squares (PLS). This research results will help the government, enterprises, and scholars with the understanding of green consumer purchase intention that encourages environmentally friendly products consumption and equip them into agents of positive change in their purchasing intention and behavior by prioritizing environmental protections. 2024-08-31T00:00:00Z http://http://repository.i3l.ac.id:80/jspui/handle/123456789/1277 Title: The Effect of Green Supply Chain Management towards Organizational Sustainability Performance in Indonesia: Mediating Role of Operational Performance Authors: Dewanto, Nicholas Brian Abstract: Green supply chain management has been a popular approach for many businesses to respond to many environmental issues, such as climate change, loss of biodiversity, resource depletion, greenhouse emissions, and climate change. This research aims to explore the effects of supply chain management on organizational sustainability performance and how it affects the products produced by the manufacturing industry in Indonesia. In response to current customer trends toward sustainability products, businesses are expected to implement green practices within their practices in order to reduce the environmental impacts of their products and operations. This research will employ online questionnaires that will be sent out to manufacturing businesses operating in Indonesia specifically in the Jabodetabek area, aiming to gather at least 193 respondents in order to collect the necessary information to conduct the research. SEM-PLS will be used to validate the data, resulting in a reliable outcome. This study is expected to provide value to the industry, theories, and government. 2024-08-31T00:00:00Z http://http://repository.i3l.ac.id:80/jspui/handle/123456789/1276 Title: The Impact of Korean Idol Related’s Characteristics Towards Customers’ Purchase Intention in Indonesia: The Mediating Role of Idol as Human Brand Attachment Authors: Yulianti, Novi Abstract: Customer purchase intention is important to understand and analyze target customers’ preferences as it relates to their desire on purchasing a product. In Indonesia, the popularity of Korean Pop and Dramas impacts many Indonesian women which leads them to imitate and imply Korean cultures in their daily life after gaining attachment to their idols. Due the fact that fans would likely imitate their idols, which leads to a high consumptive behavior, the current research aims to analyze the impact of Korean idols’ characteristics and attachment towards the product purchase intention in Indonesia. The novelty of this study is indicated by focusing its respondents to Indonesian people which has not been discussed by many researchers on earlier studies regarding this topic. This study also implemented Social Identity Theory to understand fans’ behavior. In this study, a quantitative survey was applied using a questionnaire to gather data aiming a minimum 193 responses from K-Pop fans residing in the Greater Jakarta region, aged between 15-35 years old, and have an interest in products that are related to Korean Idol. The data collected were validated using PLS-SEM. This study also aims to help the creative business industry, government, and future research to gain further insights regarding the problems and examine aspects which are beneficial to increase the purchase intention of potential customers of Indonesian businesses. 2024-08-31T00:00:00Z http://http://repository.i3l.ac.id:80/jspui/handle/123456789/1275 Title: The Effect of Green Human Resource Management and Corporate Social Responsibility on Sustainability Performance in Indonesia: The Mediation Role of Organizational Citizenship Behavior towards the Environment Authors: Josefano, Gregory Bertly Abstract: The widespread trend of global industrialization in Indonesia has resulted in the depletion of natural resources and environmental destruction. Indonesia has been undergoing recent changes in accordance with the 2030 agenda to potentially achieve the Sustainable Development Goals and reduce carbon footprint. The pivotal role of an organization’s Human Resource (HR) Department in cultivating sustainability in numerous sectors has yet to be investigated in emerging economies such as Indonesia. The current study aimed to explore the mediating role of Organizational Citizenship Behavior towards the Environment (OCBE) in the relationship between Green Human Resources Management (GHRM), Corporate Social Responsibility (CSR), and Sustainable Performance (economic, social, and environmental performance). This study also contributes to the ability motivation opportunity theory. A quantitative questionnaire research design was employed, and structured questionnaires divided into four sections were utilized to gather data. The sample of this study comprised individuals residing in Indonesia, aged between 20 and 43, with work experience at a managerial level. Smart partial least squares structural equation modeling (PLS-SEM) was employed for data analysis. The results demonstrated that the instrument was both reliable and valid, meeting all standard criteria for average variance extracted, composite/construct reliability, factor loadings, and alpha values. The structural models indicated that all hypotheses, with the exception of Corporate Social Responsibility (CSR) positively affecting Sustainable Performance, were supported. Consequently, it was concluded that Organizational Citizenship Behavior towards the Environment (OCBE) significantly mediated the relationship between Corporate Social Responsibility (CSR) and Green Human Resource Management (GHRM) practices. The novelty of this study is emphasized by its focus on leveraging corporate social responsibility and green human resources management practices to improve sustainable performance in Indonesia by fostering organizational citizenship behavior towards the environment. 2024-08-31T00:00:00Z