Examining the Relationship of Digital Content Marketing and Social Media on Customer Satisfaction and Customer Loyalty in B2B Life Science-Based Instrumentation Industry Case Study: PT. Kromtekindo Utama See

Consumer Behavior in Indonesia’s Skincare Market: The Influence of Awareness, Preferences, and Promotional Strategies on Purchase Intention for Serum and Moisturizers See

Comparative Analysis of Purchase Determinants influencing Purchase Intention towards Processed Snacks Among Health-Conscious and Non-Health-Conscious Young Adults Across Economics Level See

Consumer Acceptance Of Bsf-Based Products: The Roles Of Knowledge, Perceived Usefulness, And Attitude In Shaping Purchase Intention See

The Impact of Perceived Health Benefits, Cost Sensitivity, and Ease of Use of Continuous Glucose Monitors (CGMs) on Consumer Purchasing Decision-Making in Bandung and Jakarta See

Analyzing Digital Marketing Approaches for Natural Hair Care Products: A Sostac Framework Evaluation See

Consumer Awareness and Acceptability towards Sugarcane Bagasse Sustainable Food Packaging See

Indonesian Life Science Students in China: A Data-Driven Analysis at Higher Education Study Abroad Trends See

Behavioral Differences in Waste Management: A Case Study of Communities With and Without Waste Bank in Kemayoran, Jakarta See