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Examining the Relationship of Digital Content Marketing and Social Media on Customer Satisfaction and Customer Loyalty in B2B Life Science-Based Instrumentation Industry Case Study: PT. Kromtekindo Utama
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Consumer Behavior in Indonesia’s Skincare Market: The Influence of Awareness, Preferences, and Promotional Strategies on Purchase Intention for Serum and Moisturizers
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Comparative Analysis of Purchase Determinants influencing Purchase Intention towards Processed Snacks Among Health-Conscious and Non-Health-Conscious Young Adults Across Economics Level
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Consumer Acceptance Of Bsf-Based Products: The Roles Of Knowledge, Perceived Usefulness, And Attitude In Shaping Purchase Intention
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The Impact of Perceived Health Benefits, Cost Sensitivity, and Ease of Use of Continuous Glucose Monitors (CGMs) on Consumer Purchasing Decision-Making in Bandung and Jakarta
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Analyzing Digital Marketing Approaches for Natural Hair Care Products: A Sostac Framework Evaluation
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Consumer Awareness and Acceptability towards Sugarcane Bagasse Sustainable Food Packaging
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Indonesian Life Science Students in China: A Data-Driven Analysis at Higher Education Study Abroad Trends
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Behavioral Differences in Waste Management: A Case Study of Communities With and Without Waste Bank in Kemayoran, Jakarta
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Market Development Of High Fiber Snack Bar Made From Millet Flour: Case Of RnA Nutrition Company
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