Sensory Analysis of Potato Chip New Flavor at PT Indofood Fortuna Makmur: An Internship Report

Abstract

Indofood is a company committed to enhancing its value to stakeholders, developing innovative processes and technologies, and providing sustainable food solutions. To achieve these goals, they consistently introduce new products that cater to evolving consumer needs, broaden their offerings, and maintain a competitive advantage. They also strive to make a positive impact on society and the environment. The motivation behind launching new products includes increasing demand for potato chips and growing market competition. During my internship at Indofood, I gained invaluable experience in developing new snack products that primarily feature potatoes. This process involves creating a sample by devising a base and flavor, followed by consumer testing to evaluate the prototype. The packaging development process determines the appropriate size and materials. The new product is then registered in compliance with food regulation laws, such as Halal and BPOM, before being launched. It is crucial to grasp the product development process and hone skills in sensory evaluation and time management to ensure adherence to the timeline.