Please use this identifier to cite or link to this item: http://repository.i3l.ac.id/jspui/handle/123456789/486
Title: Assessment of Knowledge and Opinion Towards Cultured Meat among Indonesian Young Adults
Authors: Lualdi, Jessica Tashia
Keywords: Cultured meat
consumer behavior
Issue Date: 9-Jul-2021
Publisher: Indonesia International Institute for Life Sciences
Series/Report no.: FSN 21-010;T202109025
Abstract: Cultured meat is a novel eco-friendly product which currently face specific challenges such as consumer behavior which were influence by knowledge and attitude & belief. Therefore, this research aims to assess the consumer knowledge, attitude & belief, and behavior towards cultured meat. The assessment of demographic characteristics, consumer knowledge, attitude & belief, and behavior were conducted to construct a survey, which was broadcasted online. The reliability of the questionnaire was measured using Kuder-Richardson formula 20 and Cronbach’s alpha test, where the association between the variables will be analyzed further with ordinal regression and Spearman correlation. The result demonstrates a positive attitude (95.7%) and behavior (70.5%) towards cultured meat, with most respondents having insufficient knowledge (96.8%) of cultured meat. Moreover, the result of the association analysis showed that demographic factors had non-significant association with consumer knowledge and attitude. The result also shown that only age group was associated with consumer behavior whereas the rest of the demographic factors have non-significant correlation with consumer behavior. Based on previous studies, the unexpected variation within the result was predicted to be caused by the exclusion of other factors that could influence the measurement of consumer knowledge, attitude & belief, and behavior or by the different questionnaire design in this survey-based study and the previous study. In conclusion, the positive attitude and behavior observed in Indonesian young adults towards cultured meat showed that potential producers of cultured meat has a huge opportunity to market cultured meat successfully.
URI: http://repository.i3l.ac.id/jspui/handle/123456789/486
Appears in Collections:Food Science and Nutrition

Files in This Item:
File Description SizeFormat 
T202109025_FSN_Jessica Tashia Lualdi.pdf
  Restricted Access
Full Text1.66 MBAdobe PDFView/Open Request a copy
Cover.pdfCover1.59 MBAdobe PDFView/Open
Abstract.pdfAbstract1.59 MBAdobe PDFView/Open
Chapter 1.pdfChapter 11.59 MBAdobe PDFView/Open
References.pdfReferences1.59 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.