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Issue Date
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2019-07-18
Perceptional Components of Brand Equity and its Influence on Satisfaction, Brand Loyalty and Purchase Intention: a Case of Jamu Amongst Gen-Z in Indonesia International Institute For Life Sciences
Rani, Shweta
2024-09-01
The Effect of Digital Marketing and Brand Equity on Purchase Intention of the Uniqlo Brand in Indonesia
Samudra Theng, Jason
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Rani, Shweta
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Samudra Theng, Jason
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brand loyalty
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perceptional components
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2019
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2024
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