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Issue Date
Title
Author(s)
2023-06-12
Factors Affecting Consumer’s Purchase Intention Toward Plant-based Milk in Indonesia.
Lyman, Melvin
2025-08-31
The Influence of Brand Icon Ayam Roy on Purchase Intention and Brand Loyalty of Royco Consumers
Tjokro, Jyotiska Aditya
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Lyman, Melvin
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Tjokro, Jyotiska Aditya
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Ayam Roy
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Brand Icon
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Brand Loyalty
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2023
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2025
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