Enhancing International Business Education through Experienced Learning at Golden Gate Makassar High School

Abstract

The purpose of the community service activity with the theme “Improving International Business Education Through Experienced Learning at Golden Gate Makassar High School” is to provide additional knowledge about international business, which is important in the current era of globalization. The methods used in this training include lectures, online webinar recordings, and direct practice where SMA Golden Gate students face challenges faced by actual international companies in expanding their business by conducting industry analysis as well as selecting target expansion countries along with marketing strategies and entry mode to the target country. The stages of implementing this community service include an introduction to the basic theory of international business and how to write a good business proposal, followed by the selection of real international business cases, and writing business proposals. After the community service activity is completed, a follow-up survey is conducted regarding the impact of the community service activity, and it is known that there is an increase in international business education by 63%.