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Issue Date
Title
Author(s)
2024-08-31
The Impact of Korean Idol Related’s Characteristics Towards Customers’ Purchase Intention in Indonesia: The Mediating Role of Idol as Human Brand Attachment
Yulianti, Novi
2024-08-31
The Effect of Green Supply Chain Management towards Organizational Sustainability Performance in Indonesia: Mediating Role of Operational Performance
Dewanto, Nicholas Brian
2025-08-31
Analysing the Influence of Social Media Content on Street Food Purchase Intention in Greater Jakarta: The Mediating Role of Perceived Value
Ferrero, Juan Carlos
2025-08-31
The Influence of Brand Icon Ayam Roy on Purchase Intention and Brand Loyalty of Royco Consumers
Tjokro, Jyotiska Aditya
2025-08-31
Qualitative Assessment of 4P-Marketing Mix : Launching Modified Resistance Band for Indonesian Martial Arts
Darmawan, Muhammad Bagus
2025-08-31
The Influence of Eco-Friendly Beverage Product Packaging and Price Perception among Environmentally-Aware Customers Toward Customer Loyalty
Christian, Russell
2025-08-31
Analyzing the Influence of Perceived Usefulness, Cost Effectiveness, and Interactivity on Instagram Usage and Impact on Business Among Singkawang MSMEs
Cenisius, Vieri Luois
2026-08-10
Analyzing Blockchain-Based Traceability Adoption for Recycled Materials Supply Chains in Greater Jakarta Through the Technology-Organization-Environment (TOE) Framework
Hutajulu, Theresia Ariesta Andani
2026-08-10
Forecasting-Driven Inventory Allocation in Fashion Retail: A SARIMA and Holt–Winters Comparison for Salezone's Rest-Area Outlets
Kusumah, Rafata Alif
2026-08-10
Investigating the Effect of Green Attitude and Trust on Purchase Intention for Natural Beauty Products among Young Adults in Greater Jakarta: A Multidimensional Approach
Kurniawan, Jolanda Grace
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Author
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Dewanto, Nicholas Brian
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Tanto, Verlyn Angelica
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Yulianti, Novi
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Abdel, Mohamad Nouval
1
Andriantoro, Muhammad Ismail
1
Asikin, Kevin Kris
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Brian Dewanto, Nicholas
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Cenisius, Vieri Luois
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Christian, Russell
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Cross, Jayne Salma
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6
Purchase Intention
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Instagram
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PLS-SEM
4
Social Media Marketing
3
Digital Marketing
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Perceived Usefulness
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Consumer Behavior
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Digital marketing
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Environmental performance
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Date issued
11
2024
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2026
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2021
5
2025
4
2019
4
2023
3
2018
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2022
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2020
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