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Issue Date
Title
Author(s)
2024-01-31
Analysis of Marketing Strategy of Diabetasol Product in Malaysia and Philippines PT Kalbe Farma, Tbk (International Division)
Yulianti, Novi
2024-08-31
The Impact of Korean Idol Related’s Characteristics Towards Customers’ Purchase Intention in Indonesia: The Mediating Role of Idol as Human Brand Attachment
Yulianti, Novi
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Comparative Study
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Customer Purchase Intention
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Diabetasol, KULWAP
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E-commerce Live-selling
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Fans Attachment
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Human Brand Attachment
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Human Brand Characteristics
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PLS-SEM
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Social Media Content Planning
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