Product Development: New Flavor Development of Alamii Puff

Abstract

Alamii Food is a FMCG startup that is committed to providing healthy and delicious snacks. Alamii Food is currently providing extruded snacks for children in the shape of puffs that come in four different variants of flavor: peanut butter, cheese, golden veggies, and strawberry yogurt. Alamii Food wants to introduce another new flavor to revitalize its brand. Additionally, the fact that consumers in Indonesia have different ethnic backgrounds, cultures, and beliefs which influence their taste preferences and food choice, drives Alamii Food to develop new flavors even more. The new flavor development of Alamii Puff was started by generating and screening the ideas through discussion. Based on the discussions that take into account consumer taste preference, the health of the product yield, product taste, and product cost, mushroom was chosen. Then, the product concept which will be used as a reference for a new flavor formulation was developed. The two best formulas were chosen and evaluated through FGD analysis along with a plain Alamii Puff as the control. The FGD analysis showed that Formula 1 which contains more mushroom, oregano, and garlic powder has tussock color; pungent and herbaceous odor; earthy, salty, herbaceous, and a hint of spice and bitter flavor. Formula 2 which contains more thyme and rosemary has pale tussock color; quite pungent, floral, and piney odor; earthy, less salty than formula 1, and piney flavor. The findings are in accordance with the literature review; the differences in color, odor, and flavor were due to the ratio difference of the mushroom seasoning. There is still room for development in both formulas thus the flavor profile is optimized based on the findings. is a FMCG startup that is committed to providing healthy and delicious snacks. Alamii Food is currently providing extruded snacks for children in the shape of puffs that come in four different variants of flavor: peanut butter, cheese, golden veggies, and strawberry yogurt. Alamii Food wants to introduce another new flavor to revitalize its brand. Additionally, the fact that consumers in Indonesia have different ethnic backgrounds, cultures, and beliefs which influence their taste preferences and food choice, drives Alamii Food to develop new flavors even more. The new flavor development of Alamii Puff was started by generating and screening the ideas through discussion. Based on the discussions that take into account consumer taste preference, the health of the product yield, product taste, and product cost, mushroom was chosen. Then, the product concept which will be used as a reference for a new flavor formulation was developed. The two best formulas were chosen and evaluated through FGD analysis along with a plain Alamii Puff as the control. The FGD analysis showed that Formula 1 which contains more mushroom, oregano, and garlic powder has tussock color; pungent and herbaceous odor; earthy, salty, herbaceous, and a hint of spice and bitter flavor. Formula 2 which contains more thyme and rosemary has pale tussock color; quite pungent, floral, and piney odor; earthy, less salty than formula 1, and piney flavor. The findings are in accordance with the literature review; the differences in color, odor, and flavor were due to the ratio difference of the mushroom seasoning. There is still room for development in both formulas thus the flavor profile is optimized based on the findings.