Comprehensive Study as Business Development Intern at PT. Yafindo Mega Permata (YMPD)

Abstract

PT Yafindo Mega Permata is a newly reformed distribution company from PT Global Bintan Permata. As a sole national distributor, YMPD sells only private-labeled products ranging from dairy products to snacks and beverages. Business development departments significantly impact YMPD's success and growth, as they ensure the successful launch of new products every year. This department is responsible for searching for new potential products that meet consumer needs and communicating with existing factory clients to ensure the smooth launching of new or existing products. As such, the author was given the important task of finding and securing at least one OEM product for the company from the list provided by the supervisor. During the four months of internship, the author successfully contacted 104 companies outside of Indonesia. However, from these 104, only one was able to successfully secure an agreement or contract for an OEM product. Other than the task, the author was also allowed to survey the local traditional market in Central Java as well as visiting existing factory clients to observe the brief production process of the products. This internship has sucesfully allowed the author to grow as a person and gain insight into working as a business development staff member which would give significant impact on the author’s future career path.