International Business

Abstract

As more countries become market-oriented and economically developed, the distinction between foreign and domestic markets is becoming less pronounced. In the global economy, businesses must expand beyond their home countries to thrive. While developed markets have been traditional targets, emerging markets offer new growth opportunities despite their challenges. Globalization, characterized by borderless economies and increased competition, necessitates that companies adopt international strategies. All organizations are increasingly attempting to redefine themselves as truly global.

This module provides insights into managing international operations, emphasizing the significance of emerging markets and how to navigate cultural and regulatory differences. It prepares for the global market, detailing strategies for success and the integration of various management systems.