Analyzing simple PLS-SEM with SmartPLS

Abstract

This module will show you ho to use SmartPLS to analyze simple Partial Least Squares Structural Equation Modeling (PLS-SEM) quickly and easily. PLS-SEM is a multivariate analysis method that lets you explore complex relationships between observed and latent variables in a path model. It can handle different kinds of measurement models and effects, as well as various data issues. PLS-SEM has been widely applied in various disciplines such as marketing, management, psychology, education, and social sciences. This module is a concise guide that covers the essential topics and tips on how to use SmartPLS, one of the most popular software tools for PLS-SEM.. This module is organized into two parts. ● Part I explains the fundamentals of PLS-SEM. ● Part II demonstrates how to use SmartPLS to define measurement models, assess structural models, and interpret results. By reading this module, you will learn how to conduct quantitative research analysis using PLS-SEM with SmartPLS in a fast and easy way.