International Marketing See

In challenging economic times, international marketers are pivotal in guiding societies to make informed decisions, with their role becoming increasingly vital for economic growth. Nations focus on domestic issues but cannot ignore the global impact of their actions, as protectionism and policy changes can have worldwide repercussions. The principles of marketing are evolving, and international marketers are at the forefront, advocating for interdependent economies and the benefits of c...

Sales Management See

Sales management, once based on tradition and intuition, has evolved significantly. Research and theoretical models now inform salesperson behavior and motivation. As organizations transform, sales force management faces new challenges. Sales management is crucial for modern organizations. As trends evolve, sales managers must adapt with new approaches. Personal selling, though expensive, serves as the direct link to customers. Salespeople play a vital role in demonstrating product valu...

Marketing Strategy See

Marketing strategy is central to navigating the ever-evolving business landscape. It’s vital to apply marketing fundamentals to actual challenges. Quality is the essence of effective advertising, and a company’s brand is built by consistently tackling challenges well. Marketing is the crucial link between businesses and consumers, navigating the complexities of consumer needs and business goals. It’s visible in every commercial interaction and is the driving force behind product creatio...

Research Method See

Research extends beyond mere skills; it’s a critical thinking process. It involves examining various aspects of your professional work, formulating guiding principles, and developing and testing new theories. Research encourages questioning, systematic examination of observations, and implementing effective changes for professional advancement. Research plays a crucial role in managerial decision-making. Good decisions lead to problem-solving, while poor decisions perpetuate issues. ...

International Business See

As more countries become market-oriented and economically developed, the distinction between foreign and domestic markets is becoming less pronounced. In the global economy, businesses must expand beyond their home countries to thrive. While developed markets have been traditional targets, emerging markets offer new growth opportunities despite their challenges. Globalization, characterized by borderless economies and increased competition, necessitates that companies adopt internationa...

Analyzing simple PLS-SEM with SmartPLS See

This module will show you ho to use SmartPLS to analyze simple Partial Least Squares Structural Equation Modeling (PLS-SEM) quickly and easily. PLS-SEM is a multivariate analysis method that lets you explore complex relationships between observed and latent variables in a path model. It can handle different kinds of measurement models and effects, as well as various data issues. PLS-SEM has been widely applied in various disciplines such as marketing, management, psychology, education, ...

Transformation Of The Mir159-gamyb Pathway In Nicotiana benthamiana And Using Ruby As A Reporter Gene. See

The small microRNA159 (miR159) strongly silences the expression of genes encoding GAMYB transcription factors. This gene is a regulatory gene that controls the transcription of multiple other genes. When miR159 is inhibited, the expression of GAMYB is activated, inhibiting plant growth, but also activating plant pathogen defens mechanisms, including the expression of CP1. The CP1 gene is used as a marker that indicates when GAMYB is expressed. Therefore, this project engineered the binding si...

Identification Of Enterobacteriaceae Using Conventional And Compact Dry Method See

this study dives into the vital importance of identifying Enterobacter in food as a preventive step for safeguarding global food safety and public health. Enterobacter species, both pathogenic and non-pathogenic strains, represent a hazard to food items, underlining the importance of robust safety standards. Historical outbreaks, such as the Peanut Corporation of America Salmonella event, highlight the need of detecting and controlling Enterobacter in the food supply chain. The primary o...

Characterization Of Pediococcus Acidilactici Postbiotics Loaded Bacterial Cellulose For Wound Healing Application See

Glioblastoma is the most prevalent type of malignant brain tumor, with a fatality rate close to 100%. The failure of glioblastoma treatment is mainly attributed to the high proliferation and invasion rate of glioblastoma cells, in addition to the presence of glioblastoma stem cells, all of which are regulated by the Notch signaling pathway. Past studies have observed that the Notch signaling pathway is regulated by Deltex (DTX) protein family, whose upregulation is correlated with poor pr...