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Issue DateTitleAuthor(s)
2019-07-18Perceptional Components of Brand Equity and its Influence on Satisfaction, Brand Loyalty and Purchase Intention: a Case of Jamu Amongst Gen-Z in Indonesia International Institute For Life SciencesRani, Shweta
2023-06-12Acne Prone Skin Consumers Toward the Importance of Moisturizers and The Types of Moisturizer Innovation Effect on Purchase Intentiontee, Albert
2025-08-31Comparative Analysis of Purchase Determinants influencing Purchase Intention towards Processed Snacks Among Health-Conscious and Non-Health-Conscious Young Adults Across Economics LevelLivia, Natasha
2025-08-31Consumer Behavior in Indonesia’s Skincare Market: The Influence of Awareness, Preferences, and Promotional Strategies on Purchase Intention for Serum and MoisturizersSundah, Janice Evita

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