http://http://repository.i3l.ac.id:80/handle/123456789/233 Research and Community Service reports produced by Lecturers of Indonesian International Institute for Life Sciences. Wed, 07 Jan 2026 10:07:31 GMT 2026-01-07T10:07:31Z http://http://repository.i3l.ac.id:80/handle/123456789/1284 Title: Qualitative Assessment of the 4P Marketing Mix for Modified Resistance Bands in the Indonesian Martial Arts Industry Authors: Karnadi, Lydia; Pradipta, Andamar; Darmawan, Muhammad Bagus Abstract: This study qualitatively assesses the suitability and market acceptance of a modified resistance band product tailored for the rapidly expanding martial arts sector in Indonesia. It investigates the efficacy of a proposed 4P-marketing mix strategy (Product, Price, Place, Promotion) in meeting the unique demands of Indonesian martial arts practitioners. Utilizing secondary data for an initial market assessment, the research proceeds with a qualitative market research approach. In-depth interviews were conducted with 20 purposively sampled respondents, martial arts practitioners in Indonesia. The interview results were analyzed using thematic analysis methodologies to identify patterns and insights regarding the product's design, distribution preferences, price sensitivity, and promotion effectiveness. The study reveals that the developed 4P-marketing mix generally aligns with market demands. However, a notable mismatch was identified in the pricing strategy, as most respondents expect a more affordable price, ideally between Rp 100,000 and Rp 150,000 for a modified resistance band set. This research offers timely qualitative insights into the niche market of martial arts equipment in a developing economy like Indonesia. It provides practical recommendations for refining marketing strategies for innovative fitness products and contributes theoretically by examining the dynamic application of the 4P-marketing mix in a context characterized by unique digital adoption patterns and price sensitivities Fri, 15 Aug 2025 00:00:00 GMT http://http://repository.i3l.ac.id:80/handle/123456789/1284 2025-08-15T00:00:00Z http://http://repository.i3l.ac.id:80/handle/123456789/1073 Title: New Product Launching Strategy Authors: Karnadi, Lydia Abstract: PT. Ericsson Indonesia has been given the first opportunity to launch R190, the dual mode handset that can be used as a satellite-phone as well as GSM-phone. In order to "make it all happen", Ericsson has an agreement with PT. Pasifik Satelit Nusantara up until the end of year 2001. PT. PSN has the responsibility to provide the ACeS satellite network through Garuda I satellite which is deployed over the Asia Paficic region. R190 offers a solution for users who face a coverage problem. This product can be used anytime, anywhere, even in the middle of ocean. The calling cost is very competitive with a fixed rate that is much cheaper than the ordinary satellite phone and users will get benefit if using R190 to make an international call compared to GSM. In addition, R190 has also other facilities such as internet, facsimile, and e-mail that will enable people to communicate better. Fri, 19 Jan 2001 00:00:00 GMT http://http://repository.i3l.ac.id:80/handle/123456789/1073 2001-01-19T00:00:00Z http://http://repository.i3l.ac.id:80/handle/123456789/1072 Title: International Marketing Authors: Karnadi, Lydia Abstract: In challenging economic times, international marketers are pivotal in guiding societies to make informed decisions, with their role becoming increasingly vital for economic growth. Nations focus on domestic issues but cannot ignore the global impact of their actions, as protectionism and policy changes can have worldwide repercussions. The principles of marketing are evolving, and international marketers are at the forefront, advocating for interdependent economies and the benefits of competition and consumer choice. Despite its importance, international marketing faces scrutiny for its historical focus on sales over societal impact, leading to the development of “curative marketing” to address past wrongs. As data becomes more prevalent, the discipline must balance quantification with the social science aspect of marketing, emphasizing human interaction and cultural understanding. The growing interest in international marketing, reflected in academic enrolment and governmental attention, underscores its significance as an economic catalyst. This module equips the students with the knowledge to excel in the international market by explaining global market dynamics, and how to apply this understanding to business. It is addressing the needs of firms at different stages of global involvement, the role of government relation, and marketing mix to enhance strategic and operational grasp of international marketing for successful global engagement. Wed, 28 Dec 2022 00:00:00 GMT http://http://repository.i3l.ac.id:80/handle/123456789/1072 2022-12-28T00:00:00Z http://http://repository.i3l.ac.id:80/handle/123456789/1071 Title: Sales Management Authors: Karnadi, Lydia Abstract: Sales management, once based on tradition and intuition, has evolved significantly. Research and theoretical models now inform salesperson behavior and motivation. As organizations transform, sales force management faces new challenges. Sales management is crucial for modern organizations. As trends evolve, sales managers must adapt with new approaches. Personal selling, though expensive, serves as the direct link to customers. Salespeople play a vital role in demonstrating product value, ensuring successful sales. Managing the sales force is a critical executive responsibility. This module aims to provide an integrated overview of theory and research relevant to sales management. Fri, 27 May 2022 00:00:00 GMT http://http://repository.i3l.ac.id:80/handle/123456789/1071 2022-05-27T00:00:00Z